Our brands are woven into the lives of consumers across the nation.
Olper’s, our flagship brand, is trusted by millions of Pakistanis to provide their families high quality nutrition and pure goodness. Tarang offers our tea-loving nation the perfect taste enhancement moments while Omoré satisfies their sweet indulgences.
We strive to bring happiness to the daily lives of our consumers and our strength lies in their trust they place in us every day.
Our promise remains to provide better nutrition for Pakistan, now and for generations to come.
Olper’s was launched in 2006 as the flagship brand of FrieslandCampina Engro Pakistan Limited (previously known as Engro Foods Ltd) and has grown to become a leading player in the UHT milk category in Pakistan. This phenomenal success is rooted in our commitment to providing high quality nutrition and pure goodness to families across Pakistan. The focus on this journey has been on collecting fresh and pure milk from farms across Pakistan on a daily basis and ensuring that every pack of milk conforms to the highest standards of safety and hygiene. Olper’s Milk is free of preservatives, UHT treated and goes through a rigorous scrutiny of 28 different types of quality tests before reaching consumers. Olper’s stands as a favorite for mothers seeking pure and delicious nourishment for the health and wellbeing of their families. Olper’s has been the pioneer in innovation for the UHT category with multiple pack formats and sizes bringing convenience and accessibility to consumers. Whether for drinking, making tea or desserts, Olper’s is the ideal all-purpose milk that captures the major usages and consumption occasions for Milk in Pakistan.
In Pakistan, the powders category is the second largest in the packaged dairy industry after liquid UHT. In late 2018, Olper’s entered this category with the launch of Olper’s Full Cream Milk Powder and has established itself as a major player in this category as well.
Olper’s Full Cream Milk Powder is made from Natural Milk and is high in Protein and further enriched with Calcium, Vitamins A & B2. These nutrients help children reach the right height and right weight for their age when consumed as part of a balanced diet and active lifestyle.
Another innovation under the Olper’s platform is Olper’s ProCal+ which is high in both Protein and Calcium with less than 1% fat. Protein & Calcium together support the growth & maintenance of muscles and bones, helping to keep families strong & active! 2 servings of Olper’s ProCal+ provide 30% of your daily protein needs & 80% of daily calcium needs.
Olper’s Dairy Cream is made from fresh milk, making it the ideal all-purpose cream providing natural nourishment for the breakfast occasion as a complement to paratha, bread, honey and fruits. Its richness and consistency makes it a great ingredient for desserts and savory cooking.
Dairy Omung caters to the economy segment of Pakistani households in their quest for an unadulterated and hygienic offering for their families. Dairy Omung is a dairy drink that can be used in a multitude of consumption occasions ranging from plain drinking to tea-creaming and dessert-making.
Launched in 2010, Omung Dobala is an affordable alternate to dairy-based cream. It is high in nutrition yet priced within the reach of most Pakistani consumers. Every dollop of Omung Dobala provides sustenance to keep its users energized throughout the day. Omung Dobala not only has a great demand in northern Pakistan, it also has an appeal across the border: It is used in Afghanistan as a staple diet, providing the people with fuel for the entire day.
Launched in 2007 as a tea-whitener brand, Tarang stands for the perfect match for tea, offering affordability and a blissful experience. It gives every cup of tea the perfect blend of colour, aroma and taste for a great tea experience. With its vivacious, light-hearted and glamorous personality, Tarang has since inception, utilized the song and dance platform to connect with consumers to add joy to their routine lives
Omoré celebrated its tenth year of operations in Pakistan in 2019, with a unique and expansive portfolio designed to excite consumers on a day-to-day basis. Omoré prides itself on novelty in a variety of formats with its stellar combinations of amazing tastes, textures, shapes, flavours and colours. Being an innovation trailblazer in the category, consumers can trust that Omoré will launch blockbuster products in imaginative flavours every year to make their summers fun and exciting!
Find out how we performed in previous years. Have a look at our financial highlights or download whole annual reports in PDF.
