Back to Our Brands

Olper’s Milk

Olper’s was launched in 2006 as the flagship brand of FrieslandCampina Engro Pakistan Limited (previously known as Engro Foods Ltd) and has grown to become a leading player in the UHT milk category in Pakistan. This phenomenal success is rooted in our commitment to providing high quality nutrition and pure goodness to families across Pakistan. The focus on this journey has been on collecting fresh and pure milk from farms across Pakistan on daily basis and ensuring that every pack of milk conforms to the highest standards of safety and hygiene. Olper’s Milk is free of preservatives, UHT treated and goes through a rigorous scrutiny of 28 different types of quality tests before reaching consumers. Today Olper’s stands as a favorite for mothers that are seeking pure and delicious nourishment for the health and wellbeing of their families. Olper’s has been the pioneer in innovation for the UHT category with multiple pack formats and sizes bringing convenience and accessibility to consumers. Whether for drinking, making tea or desserts, Olper’s is the ideal all-purpose milk that captures the major usages and consumption occasions for Milk in Pakistan.

Campaign

In 2019 we continued our major thematic campaign on Olper’s under the ‘Celebrate Happy Mornings’ theme, aimed at further strengthening the brand’s equity and driving conversion from loose milk. The communication continued to leverage our heritage around the morning occasion while dialing up cues of “Purity” & “Nutrition” which are key drivers of consumer preference in the category. The campaign featured a fresh perspective on milk sourcing by showcasing how our well-cared-for cows and buffaloes provide more nourishing, delicious and creamy milk, enabling happy mornings for families across Pakistan. As a result of this campaign Olper’s has significantly improved its brand saliency and imagery scores leading to significant growth in household usership and market leadership in the UHT Milk category.

Engroo Foods & Friesland Campina

Olper’s Full Cream Milk Powder

In Pakistan, the powders category is the second largest in the packaged dairy industry after liquid UHT. In late 2018, Olper’s entered this category with the launch of Olper’s Full Cream Milk Powder and has established itself as a major player in this category. Olper’s Full Cream Milk Powder is made from Natural Milk and is high in Protein and further enriched with Calcium, Vitamins A & B2. These nutrients help children reach the right height and right weight for their age when consumed as part of a balanced diet and active lifestyle.

Sachet Introductory Campaign

In 2019 we introduced a sachet variant at an accessible price point of Rs. 25 to drive penetration and accessibility for Olper’s Full Cream Milk Powder.

A TV ad was launched and aired nation-wide and it received excellent feedback from consumers and enabled Olper’s to establish significant footing in this category. The campaign had presence all over TV, digital and radio. The promotion was supplemented with multiple sampling activities across the country to generate trial for the new FCMP SKU. We will continue to support this much needed innovation to establish Olper’s Full Cream Milk Powder as the right choice for school-going children.

Engroo Foods & Friesland Campina

Product Range

Olpers

Olper’s ProCal+

View or Download our Annual Reports

Find out how we performed in previous years. Have a look at our financial highlights or download whole annual reports in PDF.