Over the decades ice-cream and frozen desserts have become an integral part of Pakistani households. Whether it’s a quick impulsive treat for oneself or for sharing sweetness with the whole family, Omoré has something for everyone, with a novel assortment of products across different formats. Our philosophy is rooted in bringing something new for consumers to make summers the most exciting time of the year! In line with this spirit, Omoré launched exciting new products in 2019, bringing joy and fun to Pakistani consumers.
The Omoré Summer Blockbuster campaign drew on exciting movie tropes and a trailer-style manifestation of Omoré being the savior for people of all ages. In 2019, Omoré launched three different advertisements under this big idea for our three biggest innovations of the year: Omoré Cookie Mania, Omoré Candy Pop and Omoré Matka Kulfi. The aim of these copies was to build excitement and infuse novelty and originality in the brand.
Omoré introduced a record number of 8 innovative products in 2019! These were across different formats, including Omoré Vanilla Mango Cone (a 2-in-1 combination of popular flavours), Omoré Rocket (a rocket-shaped ice-lolly for kids to build on their imagination), Omoré Krunch Kulfi (a truly traditional delight) and our breakthrough blockbusters of the year: Omoré Cookie Mania, Omoré Candy Pop, Omoré Matka Kulfi and Omoré Pistachio Chocolate Cone!
Omoré Cookie Mania, a cream-flavoured delight with chocolate cookie pieces, was a blockbuster success in 2019 with sales outpacing projections by almost 300%! The Omoré Cookie Mania advertisement also built excitement across the youth for the exciting world of Omoré where creamy and crunchy goodness collide to provide the best of two worlds!
Year on year, Omoré promises to bring consumers an impressive combination of vibrant colors and mouthwatering flavors. Omoré Candy Pop cup gives the opportunity to experience cotton candy goodness in its signature blue and pink colors. Candy Pop’s energetic TVC also built confidence in the brand’s ability to innovate and relate to the right age groups without diluting the brand’s appeal.
Omoré was the talk of the town this Eid when it launched delicious and creamy Kulfi in a unique shaped Matka for the whole family to enjoy. A perfect gift to give on the Eid occasion, Omoré Matka Kulfi is a treat for the eyes and for the taste buds.
Omoré Pistachio Chocolate Cone is the perfect fusion of a traditional flavor in a non-traditional format. Creamy pistachio goodness with delightful chocolate sauce in a crunchy cone gives a surprisingly scrumptious combination of textures, colors and aroma. The successful launch of the pistachio chocolate cone is testament to the fact that Omoré is not scared to experiment across regions to increase consumer delight!
Find out how we performed in previous years. Have a look at our financial highlights or download whole annual reports in PDF.
